Earlier this year, Good Company had the opportunity to team up with Red Bull and Broad Collective for one of the most exciting brand activations we’ve been part of to date. Held at the iconic Houston Rodeo—the world’s largest rodeo and stock show with over 3 million attendees—the Dusty Disco was a two-day immersive experience that brought together music, culture, and a whole lot of Red Bull.
Red Bull tapped us to manage the full beverage program for their custom-built bar. Our team of expert mixologists served cocktails tailored to the rodeo vibe, while overseeing beverage logistics and service flow in one of the most high-traffic activations of the event. From coordinating inventory to staffing to real-time management, we made sure every detail hit the mark.
One of the standout elements was a large-scale sampling campaign we facilitated—distributing 10,000 cold cans of Red Bull across the two days. With a focus on efficiency and guest experience, our team kept the energy high, helping Red Bull make a bold impact with the crowd.
This event was a perfect example of what we do best: delivering high-level execution for high-impact moments. We’re proud to have been part of such a dynamic collaboration, and to help bring Red Bull’s vision to life at an event of this scale and cultural significance.
Red Bull tapped us to manage the full beverage program for their custom-built bar. Our team of expert mixologists served cocktails tailored to the rodeo vibe, while overseeing beverage logistics and service flow in one of the most high-traffic activations of the event. From coordinating inventory to staffing to real-time management, we made sure every detail hit the mark.
One of the standout elements was a large-scale sampling campaign we facilitated—distributing 10,000 cold cans of Red Bull across the two days. With a focus on efficiency and guest experience, our team kept the energy high, helping Red Bull make a bold impact with the crowd.
This event was a perfect example of what we do best: delivering high-level execution for high-impact moments. We’re proud to have been part of such a dynamic collaboration, and to help bring Red Bull’s vision to life at an event of this scale and cultural significance.
