This October, Good Company partnered with Red Bull to bring the energy to TwitchCon 2025 — a three-day Creator Club experience at Bayfront Park by the Hilton San Diego Bayfront. Over the weekend, we served more than 500 guests each day, delivering an immersive food and beverage experience that embodied creativity, community, and the spirit of Red Bull.
As Red Bull’s food and beverage partner, our team managed and operated four full bars throughout the Creator Club. We led bar staff training, implemented brand serve strategy, and oversaw consistent quality and service from morning until night — a total of 12 hours a day, Friday through Sunday.
We fully developed the Red Bull cocktail and mocktail program, creating a menu designed to reflect both the brand’s energy and the Twitch creator community’s creativity. Each drink was crafted with precision and personality, balancing bold flavor with visual appeal.
Good Company also curated a selection of local food vendors to showcase the best of San Diego and SoCal cuisine. Highlights included:
Nobu, featuring a live sushi chef preparing fresh, made-to-order rolls
Puesto, serving authentic Mexican street food
Snack carts with churros, gelato, and classic street-style hot dogs
A pancake artist creating custom edible designs for guests
This combination brought together a sense of playfulness and sophistication — mirroring the TwitchCon atmosphere perfectly.
From bar operations to vendor curation, our role extended beyond traditional catering. We created a fully integrated hospitality experience that blended food, beverage, and brand storytelling — ensuring that every sip, bite, and moment felt intentional.
Collaborating with Red Bull at TwitchCon 2025 was an incredible opportunity to show what Good Company does best: connect people through exceptional food, drinks, and experiences.