This summer, Good Company partnered with Red Bull to lead their beverage and hospitality experience at San Francisco Pride—one of the largest and most iconic Pride celebrations in the world. With one million people in attendance, the weekend was a vibrant showcase of energy, expression, and community.
Our team managed the full beverage and hospitality operation for Red Bull’s footprint, overseeing everything from bar flow and logistics to service training and execution. We worked closely with Red Bull to implement their serve-strategy at scale, ensuring consistent quality and experience throughout the high-volume, high-visibility event.
In addition to running the operation, Good Company provided drinks consultancy and developed a custom cocktail menu that reflected both the spirit of Pride and the boldness of Red Bull’s brand. From flavor development to final presentation, our team brought creative and high-impact beverages to the forefront.
Pride is more than an event—it’s a movement, and we were honored to help create a space that celebrated identity, joy, and connection. Collaborating with Red Bull in this setting was a meaningful and electric experience, and we’re proud to have helped bring it to life.
Our team managed the full beverage and hospitality operation for Red Bull’s footprint, overseeing everything from bar flow and logistics to service training and execution. We worked closely with Red Bull to implement their serve-strategy at scale, ensuring consistent quality and experience throughout the high-volume, high-visibility event.
In addition to running the operation, Good Company provided drinks consultancy and developed a custom cocktail menu that reflected both the spirit of Pride and the boldness of Red Bull’s brand. From flavor development to final presentation, our team brought creative and high-impact beverages to the forefront.
Pride is more than an event—it’s a movement, and we were honored to help create a space that celebrated identity, joy, and connection. Collaborating with Red Bull in this setting was a meaningful and electric experience, and we’re proud to have helped bring it to life.
